Revenue through the affiliate channel was up 263% in the 2nd half of 2017 compared to the H1. Revenue from the Programmatic display campaigns is growing at an average of 135% per month
Who is Zeek?
Zeek is an online market place that allows people to buy and sell online gift cards and vouchers at discounted rates. It was named by Forbes as one of London’s most exciting start-ups and following a competitive pitch, Tomorrow | TTH were appointed as Zeek’s media agency for all UK marketing activity in late 2016.
Following an awareness building launch campaign focused around OOH and TV during Christmas 2016, Tomorrow | TTH was tasked with creating and delivering a plan to hit significant customer sign up and revenue targets through 2017.
What we did
With paid search being managed in-house our initial focus was to establish an affiliate marketing campaign and to build partnership with key publishers such as Quidco and TopCashback. After successfully setting this up in the UK, we expanded affiliate activity to the German market as part of an expansion strategy into Europe.
Following on from affiliates, we introduced paid social campaigns through Facebook and Programmatic display through the agency’s Adgnosis trading desk in the summer of 2017. The audience behaviour data from the Programmatic display activity has been integrated with Zeek’s own customer data to create insight which went on to inform subsequent display targeting strategies.
We ended 2017 the same way that we ended 2016, with a significant integrated campaign with TV right at the heart of everything.
Revenue through the affiliate channel was up 263% in the 2nd half of 2017 compared to the H1. Revenue from the Programmatic display campaigns is growing at an average of 135% per month.
What the client said
Our partnership with Tomorrow | TTH has allowed us to establish and scale several new customer acquisition channels and add sophistication to our engagement programme. The team has worked hard on both technical implementation and digital media planning. We're particularly excited about the potential of combining customer level targeting with the trading desk to increase efficiency of our investment.Jonathan Clark, Marketing Director, Zeek